[3] Prior to being signed to New York's A&M Octone Records, Hammond came into contact with English music producer Mikal Blue (best known for his work with Colbie Caillat, Jason Mraz, and OneRepublic) via Myspace social network.

[4][5][6] During his years at A&M/Octone Records, Hammond toured with many well-known artists including The Script, Paper Tongues, Natasha Bedingfield, Colbie Caillat, Gregg Allman, Andy Grammer, and Kate Voegele.

[2][4][7] In 2011, Hammond held a residency in NYC playing at venues such as The Bitter End and Rockwood Music Hall.

The music video for the single was directed by Tim Nackashi and features The Vampire Diaries co-star Kat Graham.

[12] To promote the album, Hammond performed an exclusive concert for Z100 listeners at Planet Hollywood in Times Square.