Kevin Roberts (political strategist)

[2][3] Soon after Roberts joined Heritage in December 2021, the organization established the highly controversial Project 2025, an expansive plan to overhaul the government under the new Republican administration.

During his tenure as president of Wyoming Catholic College, Roberts led the institution to an outright rejection of Title IV federal student loans and grants, citing religious liberty concerns.

"[17] When asked during a June 2024 interview if Heritage would accept the results of the 2024 presidential election regardless of its outcome, Roberts replied, "yes, if there isn't massive fraud like there was in 2020."

"[20][21] Appearing on Steve Bannon's War Room podcast in July 2024 to be interviewed by former Congressman Dave Brat, Roberts said: "Let me speak about the radical left.

[24] Shortly after, the Foundation released a statement which added, "Unfortunately, they have a well established record of instigating the opposite," though right-wing groups have been responsible for most political violence in recent history.

[34] Colin Dickey of the New Republic says the book reveals paranoid, Stalinist tactics like using conspiracy theories to violently enforce the right's vision for the world.

[35] In the book, Roberts criticizes birth control and law enforcement (preferring more of a heavily-armed frontier-like society), while promoting public prayer as a key tool in the competition with China.

[37] The project focuses on restructuring the federal government, advancing conservative priorities, and ensuring a swift implementation of policy changes through personnel and administrative reforms.

[38] The liberal Center for American Progress argues that Project 2025 would destroy the U.S. system of checks and balances, creating an imperial presidency with almost unlimited power to implement far-right policies.

Media Matters reported that Roberts later said, "So no hard feelings from any of us at Project 2025 about the statement because we understand Trump is the standard bearer and he's making a political tactical decision there.