He distributed successful films such as: Thillu Mullu, Thai Veedu, Vaidehi Kathirunthal, Sindhu Bhairavi, Punnagai Mannan, Chinna Poove Mella Pesu, Michael Madana Kama Rajan, Poovizhi Vasalile, Guru Sishyan, Mappillai, Rajadhi Raja, and My Dear Kuttichathan 3D in Tamil.
While he was involved in film distribution he was also an exhibitor with twenty-eight theatres leased across: Tamil Nadu, Pondicherry, and Tirupathi; he also ran the Sathyam Cinemas in Chennai from 1984 to 1993.
He has played a role in some of the landmarks of Tamil cinema including: India's First ever 3D My Dear Kuttichathan in Tamil and Telugu; Pesum Padam a movie without dialogue starring Kamalhassan; Maaveeran starring Rajinikanth; the first 70mm Tamil Film, Engalayum Vazha Vidungal a film which was notable for animals talking on screen; Spy Kids 3D using Anaglyph technology for the first time;[6] and Jai Vedalam the first film to be released in 3D in four languages.
[7] Other initiatives include streamlining and reducing the cost of publicity and having actors participate in all promotional activities for their films.
He was one of the members of an eight-member advisory committee, which included several personalities from across the country, to advise the Honorable Union Minister in the Indian Ministry of Information and Broadcasting Mrs.Sushma Swaraj on major issues related to policy and other matters pertaining to the Indian film industry in 2001.