Kidscape is a London-based charity[1] established in 1985, by child psychologist Michele Elliott.

Kidscape's Child Protection programmes are now taught UK-wide in thousands of schools and community groups.

Kidscape's patrons are children's author and journalist Anthony Horowitz and Dame Mary Perkins, co-founder of Specsavers.

[4] Northampton mental health campaigner, Joe Plumb, is a trustee.

In some cases other education experts felt that Kidscape's methods might encourage further bullying.