Though best known for wrestling under a mask, he also regularly works unmasked under the ring name Kikuzawa (stylized in all capital letters), representing Tokyo Gurentai.

While wrestling for Osaka Pro, he began wearing a mask as a character named Ebessan based on Ebisu, the Japanese god of good fortune.

He became Kikutaro, a masked, exaggerated self-parodic alter ego who behaved both goofy and self-important, wearing always colored tracksuits and baseball caps.

Kikuzawa has also done many tributes to wrestlers in "borrowing" their gimmicks by dressing in similar attire and performing their signature moves.

Kikuzawa has famously imitated Stan Hansen, Abdullah the Butcher, Jyushin Thunder Liger, Keiji Muto, Triple H, Bret Hart, Cactus Jack, Bill Goldberg, Kurt Angle, Ric Flair and Yuji Nagata.