Thizz Entertainment is a Sacramento-based, originally independent record label, started in 1999 by rapper and music producer Andre Hicks, who was professionally known as Mac Dre, a poster child of the hyphy movement that swept through the Bay Area in the early 2000s.

From recording verses through a phone while serving time for a robbery charge to bringing phrases like "thizz," "go dumb," and "ghost ride the whip" into the lexicon, Dre left an indelible mark on his community during his short but prolific lifetime.

[3] Unaware of how frequently rappers and others were self-associating themselves with the label, Thizz Entertainment was shocked to learn in April 2012, eight years after Hicks's death, that it was named by US Drug Enforcement agents in connection with the mass arrest of 25 individuals in Vallejo, Stockton, Fairfield, Oakland, Los Angeles, New York, and Oklahoma City.

[5][failed verification] As of 2018, former Thizz Entertainment artists continue to support and assist Salvatto in curtailing flagrant misuse or misrepresentation of affiliation to the current label or Mac Dre's brand by unauthorized third parties.

[6] “One of the reasons it's important” for the event to happen “is that he had an impact on young people in the Bay Area,” said Mac Wanda, going by the name because “that's what the kids call me.”[6] The event was hosted by rapper Mally Mall and San Francisco radio station KMEL's DJ Amen and featured performances by Tyga, Nef the Pharaoh, Mistah F.A.B.., Philthy Rich, Coolio Da Unda Dogg, Baby Bash and more, including several known rappers from the bay area that Mac Dre would frequently collaborate with over the years.

[11] The documentary details the Bay Area legend's life and includes never-before-seen concert footage, home movies, exclusive interviews with Mac Dre's friends, family, and music artists such as Wiz Khalifa, Tech N9ne, and Warren G.