[1] Schlesinger moved to South Africa in 1894, against his family's wishes, when he read about the discovery of gold in Witwatersrand.
In 1913, having accumulated wealth throughout various ventures, he ventured in to the entertainment industry in 1913 when he purchased the Empire Theatre in Johannesburg for £60,000 and converted what was an "insolvent" business into a flourishing one named African Consolidated Theatres, which worked on the national distribution of content like variety shows and films from the Cape of Good Hope to the Zambezi River.
[2] Two years earlier, Schlesinger had bought up Australian Rufus Naylor's Africa's Amalgamated Theatres (est.
[10] Whether this production was inspired by Thomas Edison's 1900 film of the same title is unclear, as no copies remain of the South African version.
As befits the political context of a newly unified state (the Union of South Africa, 1910) the earlier films aimed at the white market featured co-operation between Boer and Briton as a common theme.
[12] AFP produced "the first sound advertisement films in South Africa for Joko Tea and Pegasus products" in 1930.
[1] The first films to stimulate internal tourism were produced by AFP in serial magazine form, entitled Our Land.
In the 1970s the Sanlam Corporation bought AFP from the Schlesingers and later it was resold, the name was changed to South African Screen Productions and the studio was moved to Balfour Park.