It is now celebrated by a range of charities, associations, businesses, schools, organisations, institutions and individuals across the UK.
As an overall mission, the Kindness Day UK campaign aims to make kindness to people, animals and the environment a bigger part of day-to-day life in the UK.
[7][8] The date decreed for World Kindness Day is 13 November.
[9] Kindness Day has received a great amount of support from celebrities,[10] enterprise, politicians and religious leaders.
Supporters include Dame Barbara Stocking DBE, former Chief Executive of Oxfam, The Rt HON Sir John Major KG CH, Russell Brand, Holly Willoughby, Sir Stuart Rose, Chairman of Marks and Spencer, The Rt Hon David Blunkett, Gary Lineker, Sir Alex Ferguson, Vanessa Feltz, Camilla Dallerup, Peter Snow, Jo Brand, Billy Murray, Patsy Kensit, Alan Titchmarsh, Brian Blessed, Jilly Cooper, Noel Edmonds, Charles Kennedy MP, Arlene Phillips, Ruby Wax and Monica Cafferky.