The rulers of Bin were listed as Qingjie, Huangpu (皇仆), Chaifu (差弗), Huiyu (毀隃), Gongfei (公非), Gaoyu (高圉), Yayu (亞圉), and Gongshu Zulei (公叔祖類).
After four attempts to buy them off failed,[3][6] the patriarch refused to lead his people into battle but instead relocated his family to the foot of Mount Qishan in the Wei valley.
After finding his choice confirmed by their oracle bones, the other people who had lived in Bin left the caves and huts they had fled to and followed them, erecting a new city complete with a formal palace, ancestral temple, and altar.
The rapid success of the new location then caused neighboring tribes of Yu and Rui – also affiliates of the Ji ancestral temple – to join Zhou, rather than attack.
In fact, modern excavation of the Shang oracle bones have found references to a Zhou polity at least a century before this during the reign of Wu Ding.