Charlie develops a plan to produce custom footwear for drag queens, rather than the men's dress shoes that his firm is known for, alienating many in the process.

[3] In Northampton, in the East Midlands of England, Charlie Price is attempting to save the family shoe factory, which has been floundering since his father died.

While on a business trip to London to sell the company's extra stock, Charlie encounters a woman being harassed by drunken hoodlums and intervenes to his detriment.

Back in Northampton, while in the process of laying off workers, one employee, Lauren, gives Charlie the idea of looking for a niche market product to save the business.

The road is initially bumpy: many of the male employees are uncomfortable with Lola's presence and the new direction, and Charlie's relationship with his fiancée, Nicola, begins to deteriorate as she encourages him to sell the factory building to a developer.

Don turns over a new leaf after Lola had graciously allowed him to win an arm wrestling match, and rallies the factory workers to make the boots in time for Charlie and Lauren to get to Milan.

After he trips and ultimately falls flat on his face, Lola and her posse of drag queens arrive, put on a spectacular runway show, and save the day.

The website's critics consensus reads: "Kinky Boots relies heavily on the Full Monty formula of Britcoms, while playing it too safe in a desperate attempt not to offend.