Whilst working in the cutting room, he continued to write and direct his own films and after collecting a Silver award at the Creative Circle Awards for his Mercedes commercial which he wrote and directed in 1990, he was invited to join Xenium Productions as a director.

His Absolut Vodka film, which he wrote and directed was awarded a Silver in 1991 and Jones began directing commercials full-time in London, Europe and the US, working for agencies including Saatchi & Saatchi, Bartle, Bogle and Hegarty and Mother.

In 2005, Jones directed his second feature film, Nanny McPhee, for Working Title and Universal Pictures.

Starring Robert De Niro, Drew Barrymore, Kate Beckinsale and Sam Rockwell, released through Miramax in 2009 and Disney worldwide in 2010.

[2] In 2016, Jones directed a sequel to the 2002 film My Big Fat Greek Wedding entitled My Big Fat Greek Wedding 2 which was produced by Tom Hanks, Rita Wilson, Gary Goetzman, Paul Brooks, and Nia Vardalos.