The partnership was also involved in home building and sales through, a stone quarry, sand pit, and facilities for milling their own finished lumber.

[4] In 1906 the Kissel Motor Car Company was incorporated by Louis, his four sons, and US District Attorney H. K. Butterfield.

Approximately 200 of the 35,000 automobiles the company produced are known to exist today along with at least one of the Kissel-built FWD Model B trucks.

The Kissel marque experienced some sporting success, with Harvey Herrick winning the 1910 Los Angeles to Phoenix "Cactus Derby" road race behind the wheel of a "KisselKar."

The two passenger (sometimes four-passenger) Gold Bug was owned by famous personalities of the time such as actor Fatty Arbuckle and aviator Amelia Earhart.

The car was popular with many other celebrities including Amelia Earhart, Bebe Daniels, Jack Dempsey, Ralph DePalma, Eddie Duchin, Douglas Fairbanks, Greta Garbo, Gladys George, Ruby Keeler, William S. Hart, Al Jolson, Mabel Normand, Mary Pickford, and Rudy Vallee.

Kissel manufactured trucks of 3/4, 1, 2, 3, 4, and 5 tons, and maintained a sales office at 2515 Michigan Avenue in Chicago, Illinois in early 1913.