Kitsuné operates as a fashion brand, a record label, an art gallery, and a chain of cafés and restaurants worldwide.

Maison Kitsuné was founded in 2002 as a record label by Gildas Loaëc and Masaya Kuroki in Paris.

[1] The founders first met in Loaëc's record shop in Paris where house music lovers, including Kuroki, Daft Punk, and others, frequented.

[1] The pair promoted the brand by performing DJ sets, which was followed by the release of the first t-shirt, shirt, dress, and eventually a full-fledged ready-to-wear collection in 2005 that represents 90 percent of its revenue today.

[2] They have since expanded Café Kitsuné to 26 locations worldwide, including in Tokyo, Paris, New York City, London, Vancouver, and Shanghai.