Serence is the former name of the Canadian corporation, which was formed in 2001 when Allan Wille (CEO) and Peter Matthews (chief experience officer – CXO) pursued their vision of a simple application that assembles current information from multiple sources into a single, consistent, and coherent presentation format.

[6] To avoid various integration and performance challenges associated with off-the-shelf code, the research and development team opted for proprietary internal systems including an XML parser, HTTP stack and novel CSS-based matching architecture.

For enterprise, Klipfolio Dashboard is used to increase the visibility of business-critical information of key performance indicators (KPI) from different corporate databases and applications.

The capital infusion aimed to fuel the company's growth, focusing on enhancing its cloud-based dashboard capabilities and expanding its customer base, which had doubled annually since its first round of funding.

By this time, Klipfolio was serving over 7,000 customers globally and planned to use the new funds to invest in product development, build new mobile experiences, and deliver a variety of pre-built visualizations and dashboards.