The village entered the international spotlight when a survey done by locals found an unusually large number of twin births in the region.

A report by The New Indian Express Staff Correspondent Mithosh Joseph from Malappuram had brought the attention of several people outside India to the attraction of the spot.

His report had featured well the ongoing researches in the area, the total number of twins, the peculiarities of parents and a few other comments by doctors who studied the strange phenomenon.

[7] Though no direct correlation between dietary intake and twin births has been observed, a research study carried out at the University of Lagos Teaching Hospital has suggested that a chemical found in the Igbo-Ora women and the peelings of a widely consumed tuber could account for the high level of multiple births.

A similar phenomenon of a large number of twin births within a small isolated community has been observed in Cândido Godói, Brazil.

[4] The forum, according to its founders, aims to bring to wider attention problems peculiar to people of multiple births, such as those concerning their education and health.