[5] The company officially entered the UK market on 15 November,[6] with a range of LED TVs and GPS units.

[10] Bypassing wholesalers, distributors and retailers in this way enabled the company to offer products by brands including Apple, Canon, Nikon, Samsung, Motorola and more at low prices.

[18] Kogan.com’s success is built off technology and digital efficiencies to make in-demand products and services more affordable and accessible.

[19] Product lines available via Kogan Retail brands include TVs, consumer electronics, appliances, homewares, hardware, toys and more.

Kogan Marketplace is a proprietary eCommerce platform that partners with sellers, providing them with access to Kogan.com’s millions of Active Customers.

Kogan First offers members free delivery from Kogan.com on eligible products, upgrades to express shipping at no extra cost, priority customer service and access to exclusive member-only deals.

[23] By controlling the design, manufacture, packaging and distribution of the products, Kogan.com had increased the number of exclusive brands available to 10, within a year.

"[32] Kogan Mobile experienced many problems with customers being suspended for "overuse" despite offering an "unlimited call" plan.

[62] In October 2010, BRW ranked Kogan as Australia's 15th fastest growing company with yearly revenue of $12.22 million.

[84] The controversy continued into December, when Harvey announced plans to follow Myer and open up an online store based in China to avoid GST and cut costs,[85] causing Kogan to claim that Harvey Norman and Myer were posturing to force the Government to change import laws, and that their China-based stores were a hoax.

[87] Kogan also claimed that Harvey Norman was "full of it",[88] and published an article lamenting the Australian business scene's focus on regulation rather than innovation.

[90] Kogan stated: "Like him or hate him, Gerry Harvey is not a criminal – he should not be singled out for some supposed moral crime simply because he has complied with the law, and has sought Australian timber to use in his furniture.

"[93] Kogan responded by challenging Smart to a one million dollar bet that JB Hi-Fi would not stock Apple hardware by 14 March 2014.

"[97] In October 2011, Kogan took out a full page ad in Australia's biggest newspaper calling for JB Hi-Fi to change their slogan, "Always Cheapest Prices.

[102] In February 2012 new figures revealed that the cost per installation had risen to $698,[103] prompting Kogan to make further public statements attacking the Government's inefficiency in spending.

[108] It was revealed on 8 February 2012 during parliamentary question time, that Kogan.com had tendered for the Scheme to roll-out set-top boxes for New South Wales which commenced in June 2012.

Kogan agreed to stop selling the product until the patent dispute was resolved, but refused to disclose any further information.

[110] The Federal Court overturned the injunction on the Samsung Galaxy Tab 10.1 on 30 November 2011,[111] and Kogan began selling the product again soon after.

[112] On 13 June 2012 Kogan introduced a Microsoft Internet Explorer 7 'tax', which charged any user shopping at the site from IE7 an extra 6.8% – 0.1% for every month the browser had been on the market.

[113] Kogan explained that he had decided to charge the 'tax' because: "The amount of work and effort involved in making our website look normal on IE7 equalled the combined time of designing for Chrome, Safari and Firefox.

"[114] Kogan accepted that it was unlikely that anyone would actually pay the charges, stating that the goal of the campaign was to encourage users to download a more up-to-date version of Internet Explorer, or a different browser.

"[116] Kogan raised the prices of over 600 products then offered a 10% discount to their customers as part of an end of financial year promotion.

The court found Kogan breached consumer law by making false and misleading representations about the end of financial year promotion in 2018.

"[117] An Australian Communications & Media Authority (ACMA) investigation in 2021 found Kogan sent over 40 million emails without an easy route to unsubscribe.

The ACMA found Kogan’s conduct breached the Spam Act, which "requires commercial electronic messages to contain a functional unsubscribe facility".