[4] On June 23, AKB48 member Rino Sashihara announced on Fuji TV's late-night show, AKB Eizou Center, that the title of the 32nd single would be "Koi Suru Fortune Cookie" and a release date of August 21.

[11] The "Koi Suru Fortune Cookie" music video was filmed on June 22, in Fukuoka, HKT48's home and where AKB48 member Mariko Shinoda is from.

[18] "Koi Suru Fortune Cookie" has been used as the departure melody on the Tokyo Metro Hibiya Line platforms of Akihabara Station from spring 2016.

In 2017, "Koi Suru Fortune Cookie" was performed along with "Heavy Rotation" at 2017 Mnet Asian Music Awards in Japan.

Center: Amina Sato (33)[20] Performed by Future Girls, which consist of members who ranked 49 to 64 in AKB48's 2013 general election.

[3][36] Sixteen of the thirty members of the group formed a provisional senbatsu to perform the song at the event, including Can, Cherprang, Izurina, Jan, Jennis, Kaew, Kaimook, Miori, Mobile, Music, Namneung, Noey, Orn, Pun, Pupe, and Tarwaan.

[3] The group also performed the song with World Order to open the Japan Expo in Thailand 2017 at Siam Paragon on 1 September 2017.

[41] and was streamed 1,000,000 times until 12 February 2018 [42] The music video for "Cookie Siangthai" was premiered at a mini concert held at J.J Mall in Bangkok on 18 November 2017[43] and was published on YouTube later that day.

[44] By April 2018, the YouTube video has surpassed 100 million views which is considered as a breakthrough point of the band's career.

[39] The cover art of the single, produced by The Uni_form Design Studio, was revealed on 1 November 2017, depicting the sixteen senbatsu members with elements representing their favourite sweet foods, such as thong yip and biscuit, as well as Bangkok landmarks mentioned in the group's anthem, including the Giant Swing and the Temple of Dawn.

AKB48's Filipino sister group MNL48 released their rendition of the song as their second single titled "Pag-Ibig Fortune Cookie".

The single was announced during the Aitakatta – Gustong Makita Handshake event at Movie Stars Cafe on November 25, 2018.

Brei, Belle, Coleen, Rans, Lei, Mari, Jan and Kay were formally introduced as the new Senbatsu members for the single, together with Faith, Alyssa, Jem, Gabb, Sela, Abby and Sheki, who is still Center.

Similar to its other sister 48 groups, a Vietnamese-adapted version of the song was released as the second single of SGO48 by YAG Entertainment on December 29, 2019, titled "Koisuru Fortune Cookie - Thất tình tích cực."

To promote the single, an accompanying music video was premiered on their YouTube channel on December 12, 2019, along with another documentary series focusing on the senbatsu announcement and practicing process for the song.

Following the group's announcement to host their first Christmas mini show in December 2019, titled Koisuru Xmas Party on November 22, 2019, YAG Entertainment confirmed that Under Girls member Gia Nghi would graduate to focus on studying a week later, with her final activities being on the mini show's date.

[52][53] On the same day, the label also revealed the teaser for SGO48's next single to be "Koisuru Fortune Cookie - Thất tình tích cực", with the song being performed live and its accompanying music video being premiered for the first time during the group's Koisuru Xmas Party on December 7, 2019.

Similar to the group's first single release, the physical version comes in four different types with the same contents, including a collectible digital card, a random bonus photo, a lyric book, and a handshake ticket.