On this day, many Hindu divine pairs like Radha Krishna, Shiva Parvati and Lakshmi Narayana are worshipped along with the Chandra, the moon deity, and are offered flowers and kheer (sweet dish made of rice and milk).

Sharad Purnima celebrates the night that the rāsalīlā (a circular dance) was performed between Krishna and the gopis (milkmaids) of Braj.

It is also believed that, on this full moon night, the goddess Lakshmi descends on the earth to watch the actions of human beings.

Sharad Purnima holds great significance in the Swaminarayan Sampradaya, particularly within BAPS, as it marks the birth of Gunatitanand Swami, who is ontologically believed to be Aksharbrahman.

[13] In Mithila region of Bihar, special celebration occurs in the house of newly married groom.

In the Mithila region of Nepal, the day is known as Kojagrat Purnima and it concludes the 15–day Dashain festival celebrations.

Similar to the traditions of eastern India, Nepalese Hindus wake up all night offering reverence to goddess Lakshmi.

The Jagran festival puja takes places around the Janaki Temple dedicated to Mata Sita and the birthplace of her father King Janaka.