Keith Michael Whitehead (born October 10, 1985, in Queens, New York City, United States), popularly known by his stage name Koncept, is an American rapper, singer and songwriter.

In 2012, he had his first break with his debut solo album titled Awaken which featured guest appearances from Soul Khan, Homeboy Sandman, Royce da 5'9" and Sene with production credits from J57 and Marco Polo.

[5] In 2007, he started working at Fat Beats, a New York City-based hip hop records store where he met producer and music partner J57 as well as the group called Brown Bag AllStars.

On 24 October 2012, Koncept released a single off his 2012 debut album Awaken titled "Watch The Sky Fall" with vocal appearance from Royce da 5'9".

[8] In 2014, he was part of the 2014 annual Brown Bag AllStars A Year in Review mixtape which featured guest appearances from 50 Cent and Phantogram.