The Korea International Trade Association (KITA; Korean: 한국무역협회; Hanja: 韓國貿易協會) is a private non-profit trade organization founded in 1946 with 105 traders as its founding members.

KITA runs the World Trade Center Seoul (WTCS), commonly known as COEX, which includes two large office complexes, the Trade Tower and ASEM Tower.

KITA owns KTNET (Korea Trade Network) which is the National Paperless Trade Platform or Single Window (uTradeHub) operator and e-commerce infrastructure (such as Certificate of Authority issuing Digital Certificate)-related service provider.

In May 2012, KITA announced major renovation plans for the COEX Mall.

The renovation was needed to create passenger walkways between the new COEX Station on Seoul Subway Line 9, due for completion in 2014, with Samseong Station on Line 2.