It was founded on 12 February 2012 by Park Se-il, president of the Hansun Foundation, a conservative think tank.

[2] There are concerns that the K Party will split the conservative vote,[3] though Park Se-il met with Saenuri leader Park Geun-hye on 23 February, with Park Geun-hye commenting that "If a party holds the same values and orientation, we are open to partnering".

[4] The party aims to field over 200 candidates in the April elections, favoring the selection of women and younger politicians.

[6] Analysts have nonetheless raised questions over the ability of the party to secure seats, even if sitting Assembly members do defect.

[7] The party has attempted to court defecting members of the larger Saenuri Party in the run-up to the 2012 Assembly elections,[7] with a particular focus on loyalists of Lee Myung-bak who have been alienated by the rise of Park Geun-hye.