Kovai Chezhiyan was an Indian senior leader of the Dravidian movement in the Kongu Nadu region and film producer who worked in the 1950s up to late 1990s.
He was earlier the Honorary Secretary of the South Indian Film Chamber of Commerce.
[citation needed] He was later introduced to Tamil films as a producer by his friend Kavignar Kannadasan, who initially produced films with Kannadasan as partner and later individually from the movie Sumaithangi directed by Sridhar.
[citation needed] Kovai Chezhiyan was the founder President of Kongu Vellala Goundergal Peravai.
[2] After his death in 2000, the Kongu Vellala Gounder Peravai constructed a memorial and arch in his native place at Kungarupalayam, near Kangayam in Tirupur district where thousands from Kongu region visit every year on his anniversary (14 March) to pay respects to him.