This is the main attraction of this small town apart from agriculture and the many Felda projects of both rubber and palm oil plantations.

Apart from that, Lanchang is also home to the geographic centre of Peninsular Malaysia, situated in Kampung Paya Siput (Batu 11)(3°29′33″N 102°13′10″E / 3.49250°N 102.21944°E / 3.49250; 102.21944).

Lanchang is now one of the mukims or zones whose economy has grown since the introduction of rubber cultivation, it has become the main crop along with rice by 1909.

Lanchang is very famous all over the world because it is one of the birthplaces of freedom fighters who fought against the colonialists led by Dato' Bahaman, or better known as Orang Kaya Semantan, who fought in the past to drive out the British Residents who were established and wanted to interfere in the administration of magnates and affairs in the state of Pahang on the basis of colonialism and imperialism which was prevalent in the 19th century, and there is also another person who is considered as a nationalist revolutionary fighter figure by the community in Mukim Semantan or Lanchang Zone in the early 20th century, namely Abu Samah Mohd Kassim who is also a great person who is the grandson of Dato' Bahaman who also followed in the footsteps of his ancestors to achieve independence to drive away colonialism from this beloved homeland.

The existence of the Malayan Tiger Conservation Center which cost RM42.25 million is aimed to overcome the problem of the extinction of the animal species which is becoming critical.