Kunzea similis is a species of flowering plant in the myrtle family, Myrtaceae and is endemic to a small area along the south coast of Western Australia.

It is a shrub with linear to lance-shaped leaves with a single vein, and spherical groups of between four and ten pink flowers on the ends of shoots.Kunzea similis is an erect shrub that typically grows to a height of 0.5–3 m (1 ft 8 in – 9 ft 10 in) and has several main stems with few branches.

[2][3] Kunzea similis was first formally described in 1996 by Hellmut R. Toelken and the description was published in Journal of the Adelaide Botanic Garden.

Subspecies mediterranea is found in a small area to the east of Ravensthorpe growing on a ridge top in open mallee and dense heath.

[3] Subspecies similis is listed as "critically endangered" under the Australian Government Environment Protection and Biodiversity Conservation Act 1999.