The show takes place in the Yavne branch of the fictional Israeli supermarket "Shefa Isaschar" and follows the routine interactions between the store's workers and customers.
Originally produced for the Israeli Educational Television channel, the show was later acquired by Kan 11 and renewed several times, with the fourth season set beginning on 26 April 2023.
Shira views Steve Jobs as a role model, and his portrait hangs in her office Ramzi abd-Ramzi (Amir Shurush) - A senior employee of Arab-Israeli origin who began working at the branch at age 13, and since then he has devoted his entire life to the supermarket.
Kochava Shavit (Keren Mor) - A lazy, cunning, and cynical cashier, who tends to get angry easily and aggressively and quarrels with the customers, even in front of the cameras.
Mother of four, three of whom are named Jessica, Otsar, and Ku-Sital Nissim Shimony (Yaniv Swissa) - Works in the branch's butchery together with his good friend Anatoly.
Lazy and likes to prank the supermarket's employees together with Kochava Anatoly (Sergei) Kirilenko (Daniel Stiopin) - An oleh from Moldova.
Represented Moldova in Eurovision 1998 Esty (Esther) Tzegai (Aviva Nagosa) - A cashier of Ethiopian origin.
Former national boxing champion Avichai Grazian (Yigal Adika) - Short-tempered manager of the "Shefa Issachar" chain.
Shuni Stretiner (Weiss) (Dorit Lev-Ari) - An affluent and arrogant life coach who tends to get involved in everything that happens in the supermarket, and likes to shame people.
"[3] The show has been popular with all ages, initially airing on the family-friendly Educational Channel[4] but also reportedly one of the most watched TV series on Kan 11.
Close to the filming of the third season, a special episode of the series was broadcast during the Israeli parliamentary elections called "Democracy in Harmony".
[10] An advertisement for "Dor Alon" (an Israeli energy company) was produced in collaboration with the program's team and based on the show.
[12] Following the Iron Swords war, Kan 11 began releasing videos featuring most of the main actors in the series (including Noa Koler, Dov Navon, Amir Shorosh, Keren Mor, Yaniv Swissa, Daniel Styopin, Aviva Nagosa, Yaakov Bodo, Moshe Ferster, Dorit Lev-Ari, Anat Patlatsky, and Rudi Saada), intended to relieve stress and try to bring a smile, especially on the southern and northern fronts.