At only 176 m (577 ft) above sea level the town receives greater amounts of snow than the world's leading ski areas such as Whistler, Aspen or Chamonix.

The summer is mild with temperatures rarely getting above 30 °C (86 °F) and the humidity that afflicts much of Asia at this time is only felt for a short period, usually in August.

an explosively high number of Australians have frequented Hirafu, many of whom have settled in the area and spawned businesses such as pensions, bars, and cafes.

[citation needed] The local community of both Japanese and foreign "backpacker" skiers and snowboarders, who typically operate on a smaller budget than their upscale counterparts, are already being overshadowed by the burgeoning influx of wealthy tourists.

[citation needed] As the main regional center of population, Kutchan hosts a variety of cultural institutions and events.

Niseko Kutchan Jazz Festival every July in the center of town, drawing thousands to enjoy the music of Japanese and Australian musicians.

Due to the heavy snowfalls in the region, Kutchan hosts several alpine resorts frequented by domestic and international skiers and snowboarders.