In July 2007, eleven 7-Eleven locations in the United States and one in Canada were transformed into Kwik-E-Marts as part of a special promotion for The Simpsons Movie.

In The Simpsons, the Kwik-E-Mart is a convenience store that sells the usual fare at extraordinarily high prices,[2] including the always popular Squishee.

[1] Apu proudly gouges customers and sells tainted merchandise, such as rotten meat, expired milk, or tins with the label missing.

[2][4][5] The Kwik-E-Mart rarely closes; at one point Apu shuts the store for five minutes to attend a party and inadvertently locks Hans Moleman inside.

[10] These 12 locations, as well as the majority of other North American 7-Elevens, sold products found in The Simpsons, such as "Buzz Cola", "Krusty-O's", "Squishees", pink frosted "Sprinklicious doughnuts" and other Simpsons-themed merchandise.

[10] It was decided that Duff Beer would not be sold due to the movie being rated PG-13, and the promoters wanted to have "good, responsible fun," though it was noted that it was a tough decision.

[14] There was a mild controversy when the promotion offended members of the Indian-American community who felt that Apu is a caricature that plays on too many negative stereotypes.

The gift shop is placed at the exit of a 4D ride based on The Simpsons and is housed in a replica of The Aztec theatre from the series,[18] which opened in 2019.