Print design can provide great single moments, but I wanted to work with a sequence that had a beginning, middle and end".
During this period, Cooper created the title sequence for the 1995 American crime film Seven, a seminal work which received critical acclaim[4] and is credited for inspiring a number of younger designers for years to come.
“We have spent a long time building and refining a brilliant creative and production team… Keeping this group together as our own company is truly exciting,” commented Cooper about the name change.
[6] Too involved by the business side of running a design company the size of Imaginary Forces, Cooper decided it was time for him to focus more on his creative work.
In 2003, Cooper left Imaginary Forces and founded Prologue, a creative agency in which he works in a small team while concentrating on creating title sequences.
Cooper has claimed his greatest influence in his choice of profession is Stephen Frankfurt’s opening title sequence for To Kill a Mockingbird.
[8] Details magazine credits Cooper with “almost single-handedly revitalizing the main title sequence as an art form”.
In 2014, he was also the recipient of the lifetime achievement medal from the American Institute of Graphic Arts, recognizing him for designing title sequences for film and television with a “bold and unexpected style”.