Minogue stated that she first appreciated wine when she travelled to France at the age of 21, with her boyfriend at the time, Australian musician Michael Hutchence of rock band INXS.

Minogue first considered launching a wine brand in 2017, when she was recording her fourteenth studio album Golden (2018) in Nashville, Tennessee.

[1] Minogue developed her range of wines with Australian businessman Paul Schaafsma, CEO of English distributor Benchmark Drinks, who has also developed wines for other celebrities such as English musician Gary Barlow and Scottish chef Gordon Ramsay.

In celebration of the launch, Minogue held an intimate jazz performance at the Carlyle Hotel in New York City, a hotel which serves Minogue's wines in its restaurants and bars.

[4] The launch was attended by celebrity guests including Lucy Liu and Christian Siriano.