[2] Mirror Group planned to turn Sportswire into a separate channel to operate alongside L!VE TV, both of which would replace Wire.

The output was orientated towards a rolling mix of celebrities, interviews, reviews, lifestyle features and reports from events and happenings across the UK.

These included Topless Darts,[3] produced by future Times journalist Sathnam Sanghera[4] with commentary by comedian Jimmy Frinton,[5] the surreal talent show Spanish Archer, Talgarth Trousers (a comedy sketch show) and Canary Wharf, a soap opera which used the station's offices in London Docklands as a set.

Other features were the weather read in Norwegian by a blonde model (Eva Bjertnes or Anne-Marie Foss) wearing a bikini, Britain's Bounciest Weather with Rusty Goffe (known, although uncredited, for his appearance as an Oompa Loompa in the 1971 film Willy Wonka & the Chocolate Factory) who due to his small stature bounced on a trampoline while doing the forecast (bouncing higher the further north he was talking about), Tiffany's Big City Tips, in which model Tiffany Banister gave the financial news while stripping to her underwear,[6] Painted Ladies, which involved topless girls "painting" on large sheets of paper with various body parts[7] and the News Bunny, a person in a rabbit suit who stood behind a newsreader making gestures and expressions for each item.

of poor taste, the channel never captured more than 1% of the British television audience under MGN, and at its worst was losing around £7 million a year.

that the channel would, once again, bid for rights to show the FA Premier League, but given the size of the financial commitment required, it is likely that it was merely a publicity stunt.

L!VE TV ceased broadcasting on 5 November 1999 at 6 pm with a pre-recorded farewell message from the station's production team.

Babeworld closed on 22 October 2011, two days prior to Ofcom publishing a notice of revocation for its broadcast licence, ending eight years of the active Sky channel slot.