[4] It was bought in 2022 by the Ferber Group, which used it to implement deceptive marketing practices, ranging from unreported advertising to extortion attempts.

On 13 April 1929,[5] Louis Cambrézy, a French settler,[6] founded the newspaper L'Écho du Sud: organe des intérêts généraux du Sud de Madagascar, in Fianarantsoa.

Its head office is located on Avenue Clémenceau, in Fianarantsoa, and it is printed by the Imprimerie du Betsileo.

During the Second World War, the newspaper took a stand against Vichy France,[3] which persecuted its founder Louis Cambrézy[9] for his membership in Freemasonry.

[10] It is bought in 2022 by Ferber Enterprises (mg), a holding that uses it to blackmail its customers victims of the deceptive practices of its subsidiaries,[11] by publishing defamatory articles focused on customers who have posted negative reviews of their experience with Ferber Enterprises, the deletion of which is explicitly promised upon deletion of said negative reviews.