L'eggs

[3] In the 1990s, office workers increasingly adopted casual dress styles, and many women in the workplace stopped wearing pantyhose.

[5][6] Roger Ferriter of the creative agency Dancer Fitzgerald Sample invented the egg packaging: the hosiery was to be sold inside plastic, egg-shaped containers.

David E. Harrold, president of Hanes knitwear division and second-in-command to Elberson, was named "Man of the Year" by the Point-of-Purchase Advertising Institute.

[10] L'eggs were sold on consignment and distributed by a fleet of drivers, the majority of them women, who stocked the tall displays in every store, and kept track of sales figures to maintain an accurate weekly inventory using a central computer database.

[2] When the Sheer Energy line was introduced in fall 1973, L'eggs hired aerobic dancing pioneer Jacki Sorensen to devise an exercise regimen for the distributors.

The freestanding displays occupied only about 2 feet of circular floor space (0.6 meters in diameter), and held 288 plastic eggs of different colors and styles.

[1] After Hanes showed the market promise of L'eggs packaging and distribution concepts, competition soon arose from established industry players and new challengers.

All of the North Carolina–based hosiery companies (L'eggs, Hanes, Burlington, Kayser-Roth) had by this time placed product lines in drug stores and supermarkets.

"[19][20] Actress Jamie Lee Curtis signed an endorsement deal with L'eggs in 1996 and immediately insured her own legs for $1 million with Lloyd's of London.

[5] The cover of the book showed a handful of craft examples including a faux Fabergé egg, a candle mold, and a planter for small houseplants.

They fitted L'eggs eggs with a nine-volt battery and circuitry inside, padded with polyester fiber filling, and switched by an electric toggle on the outside.

[4] The container was also used in part to make a prop for the Star Trek: The Next Generation science fiction television show episode "Arsenal of Freedom".

The decline was industry-wide; L'eggs and Hanes continued to hold a dominant position in the dropping hosiery segment, reportedly capturing 50 percent of the market in 1992.

A television commercial showed active young adults trying on different pairs and dancing in the street wearing L'eggs pantyhose.