Lád (genus)

Lád (Laad) or Vérbulcsú (Werbulchu) were the name of a gens (Latin for "clan"; nemzetség in Hungarian) in the Kingdom of Hungary, which possessed lands in Transdanubia around Lake Balaton.

The Lád clan directly originated from that tribe which settled down in Transdanubia around Lake Balaton and on the west side of the mountain Badacsony in the late 9th century, during the Hungarian conquest.

Although 13th-century chroniclers wrongfully attributed Bulcsú's activity to the time of the Hungarian conquest, it was presumably Kál or his father who conquered the aforementioned region.

[3] Continuing west, Kál established his winter residence in present-day Dióskál (at Little Balaton), which laid near the Carolingian fort Mosaburg (Zalavár).

Kál's tribe advanced north along the river Zala, reaching the Rába valley along Lake Neusiedl (Fertő) and the area of Szombathely.

According to Györffy, these are the linguistic memories of the temporary residence areas where Bulcsú's tribe initially seized during the first stage of the Hungarian conquest.

Ferenc Makk argued that Taksony, who became Grand Prince after the Battle of Lechfeld, invaded and conquered the territory of Bulcsú's tribe sometime between 955 and 958.

Its last known male member was litteratus Pál Ládi (or Miketinci), who lived in the early 16th century, and possessed lands in Balaton-mellék and Slavonia until he died without an heir.