It has been speculatively linked to various Old Norse words, such as lóð, "fruit, land", ljóðar, "people" and laða, "to attract".
The metrical position of Lóðurr's name in the skaldic poem Íslendingadrápa, composed in the strict dróttkvætt metre, indicates that it contains the sound value /ó/ rather than /o/.
(Lóðurr's name can also be represented or anglicized as Lóður, Lódurr, Lódur, Lóthurr, Lóthur, Lódhurr, Lódhur, Lodurr, Lodur, Lothurr, Lothur, Lodhurr, Loðurr, Loður, or Lodhur.)
Danish and Norwegian lørdag, Swedish lördag, as well as Finnish lauantai, meaning "Saturday", may possibly derive from Lóður Dag[1] although more typically the etymology is proposed to originate from "washing day".
Gaf hinn fyrsti [ö]nd ok líf, annarr vit ok hrœring, þriði ásjónu, málit ok heyrn ok sjón; gáfu þeim klæði [ok] nöfn.
Hét karlmaðrinn Askr en konan Embla, ok ólusk þaðan af mannkindin, þeim er bygðin var gefin undir Miðgarði When the sons of Borr were walking along the sea-strand, they found two trees, and took up the trees and shaped men of them: the first gave them spirit and life; the second, wit and feeling; the third, form, speech, hearing, and sight.
They gave them clothing and names: the male was called Askr, and the female Embla, and of them was mankind begotten, which received a dwelling-place under Midgard.
One argument against it is that Loki appears as a malevolent being later in Völuspá, seemingly conflicting with the image of Lóðurr as a "mighty and loving" figure.
Many scholars, including Jan de Vries and Georges Dumézil, have also identified Lóðurr as being the same deity as Loki.
Since the contents of the Poetic Edda are assumed to have been forgotten around 1400, when the rimur was written, Haukur argues for a traditional identification.