[citation needed] In 1818, Georg Brey, a brewer of peasant origins, bought the brewery, which began to grow under his management.

As brewer and owner, Ludwig Brey acquired the neighboring properties of Nikolaus Nassl, a Bierwirt (seller of beer).

[citation needed] The export business was affected by World War I and Löwenbräu's London Depot closed for the duration, making its employees redundant.

The supervisory board of the new corporation included Wilhelm von Finck, one of the owners of Bürgerbräu, and Joseph Schülein, who was Jewish.

[citation needed] Löwenbräu's market position in Upper Bavaria, and financing made possible by its large real estate holdings, helped drive worldwide sales of their beer.

In North America, Löwenbräu came to be considered the archetype of Munich beer, as shown by its presence at the Montreal Expo in 1967.

No regulatory action was taken, but sales of Löwenbräu dropped to the point where it was clear the brand would not seriously compete with Michelob for the premium-beer segment.

Because only beers that are brewed in Munich are permitted to be sold at Oktoberfest, Löwenbräu is one of six breweries represented, along with Augustinerbräu, Hofbräu, Hacker-Pschorr, Paulaner, and Spaten.