It is located in north Jutland, Hjørring Municipality and is an old fishing village, with a population of 565 (as of January 1.

Fishermen who were at sea during the storm knew nothing about the disaster at home until they saw parts of the destroyed houses, furniture and household items floating in the water.

Lønstrup consists mainly of one long road, Strandvejen (Beach Way), which meanders a few kilometers through the steep cliffs.

There are glass blowers, potteries, jewelers, amber crafts, painters and sculptors who live and work in Lønstrup.

Built around 1250, it may have originally been 1 kilometer (0.62 mi) from the coast, but erosion had put the sea just meters away.