[4] In an interview with editor-in-chief Michael Weinzettl, Romanian magazine Sapte Seri said, "Whether you enter the offices of a big advertising agency or a small creative boutique, invariably you will see somewhere on the white shelves a collection of Lürzer's Archive.
[5] Since 1998 the magazine has also published Lürzer's Archive Specials; volumes on photography, Illustration, packaging, product/music design and other creative fields.
The magazine was founded by Walter Lürzer,[6] a cofounder of advertising agencies Ogilvy & Mather, TBWA Frankfurt and Lürzer, Conrad, Publicis, MullenLowe, Havas, McCann and Saatchi & Saatchi which in 1980 merged with Leo Burnett.
In 1997 a Chinese version began to be published and in 2004 African distribution commenced in Nigeria and was later extended to cover the whole of Africa.
In 2005 the first annual Lürzer´s Archive students contest was staged for the first time and from February 2011 it began to feature digital campaigns.