Lucy Allen was retained as Managing Director, with Manley leading the new Exeter office through to the Publicis Groupe acquisition in 2012.

[9] Special Ops co-founders, Jason Klein and Christian Anthony, were both exited from LBi in a management restructure late in 2010.

[14] In September 2012, Publicis Groupe bought LBi for £333m in a cash deal,[15] and later merged the company with Digitas to form DigitasLBi.

The company had over 2,000 employees located primarily in the major European and American business centers: Amsterdam, Atlanta, Berlin, Brussels, Copenhagen, Cologne, Dubai, Edinburgh, Exeter, Ghent, Hamburg, London, Madrid, Milan, Mumbai, Munich, New York City, Malmö, Stockholm and Zurich.

As of 2011, clients included: ABN Amro, BT, Barclays Capital, Canon, Confused, British Airways, Autoglass, Sony, Thomas Cook and Volvo.