It is a free-to-air TV channel targeted at a Lithuanian audience and primarily broadcasts local entertainment, dubbed movies, lifestyle shows, and news.

Initially, LNK mainly retransmitted Russian programs from ORT (now Channel One Russia), including its news bulletin Vremya.

In 1996, LNK replaced its previous content with original programming[3] [4] That year, an office was established in Vilnius.

In January 1998, Hubertas Grušnys and Clear Channel Communication International acquired 10% of LNK's shares from Aleksandras Ambrazevičius and 46% from British Pacific Media Management.

[7] In September of the same year, the Bonnier Group purchased 44% of LNK's shares from the Lithuanian Agricultural Bank and 56% from H.