La'eeb

[8] Khalid Ali Al Mawlawi, Deputy Director General, Marketing, Communications and Tournament Experience, stated “We are sure fans everywhere will love this fun and playful character.

La’eeb will play a vital role as we engage fans young and old in Qatar’s FIFA World Cup experience.”[9] La'eeb is presented to be adventurous, fun and curious, and encourages everyone to believe in themselves.

[10] Laʼeeb was revealed to the public through a short film produced by Fractal Picture and co-created by Katara Studios, "A Visit from Mascot Verse".

[12] La'eeb has faced criticism for its ghostly appearance, which some have linked to the deaths of guest workers on World Cup construction sites.

[13][14][15] Twitter users were particularly vocal in their opinions of La'eeb, with many likening the mascot to a ghost or jinn, and some even referring to it as a "tissue paper" figure.