[8] Khalid Ali Al Mawlawi, Deputy Director General, Marketing, Communications and Tournament Experience, stated “We are sure fans everywhere will love this fun and playful character.
La’eeb will play a vital role as we engage fans young and old in Qatar’s FIFA World Cup experience.”[9] La'eeb is presented to be adventurous, fun and curious, and encourages everyone to believe in themselves.
[10] Laʼeeb was revealed to the public through a short film produced by Fractal Picture and co-created by Katara Studios, "A Visit from Mascot Verse".
[12] La'eeb has faced criticism for its ghostly appearance, which some have linked to the deaths of guest workers on World Cup construction sites.
[13][14][15] Twitter users were particularly vocal in their opinions of La'eeb, with many likening the mascot to a ghost or jinn, and some even referring to it as a "tissue paper" figure.