La Côte (newspaper)

[1] It was founded in 1987 as the Quotidien de La Côte by printer Jean-Pierre Manz.

[5][6] In 1993 it had a circulation of about 14,000, and a merger with the larger paper the L'Est Vaudois was suggested.

[3] These changes were done to compete with newly established publications in the region, including free papers.

That year, it had a print run of 13,000,[2] mostly making money off of subscriptions as less than 15% of sales were from unit.

[3] In 2001 it was bought out by the French businessman Philippe Hersant, who proceeded to buy several other regional papers.