La Crosse Tribune

The paper was first founded in 1904, following a media scandal in which existing publications failed to report on the recent creation of a power monopoly in La Crosse.

The city formerly had three German-language publications: Nord Stern, Die Wagle, and La Crosse Volksfreund.

[2] This was the case with many of such small independent newspapers in La Crosse, which had begun to fade out or merge with one another by the turn of the 20th century.

Many of the remaining private publications lost favor in 1904, when they neglected to report on the merger of two power companies which created a monopoly in the area.

Its managing editor, Aaron M. Brayton, and three others left the Chronicle following the scandal and founded their own paper: the La Crosse Tribune.

In 1944, the publication removed its homage to the Leader Press from its name, and reverted to being called the La Crosse Tribune.

[5] Today, the paper is part of the River Valley Media Group which also oversees the Winona Daily News and several local, weekly publications, including: the Coulee-Courier, Houston County News, Tomah Journal and Monitor Herald, Vernon County Broadcaster, and Westby Times.

[10] Starting June 6, 2023, the print edition of the newspaper will be reduced to three days a week: Tuesday, Thursday and Saturday.