[2] The song was written and produced by both performers alongside El Guincho, Frank Dukes, Noah Goldstein, Sir Dylan, Sky Rompiendo and Tainy.

The song was met with generally positive reviews from music critics, who embraced its challenging way to produce bachata without its characteristic acoustic guitar.

Commercially, "La Fama" debuted atop the PROMUSICAE chart in Spain, becoming Rosalía's seventh number-one single in her home country and the Weeknd's first.

[4][5] Earlier in October, during a meet and greet in Mexico, Rosalía revealed that the lead single from Motomami would be released in November.

[7] On 8 November 2021, multiple advertisements were spotted in Buenos Aires that revealed the name of the single was "La Fama".

Taking as a reference the lyrics of Rubén Blades or Patti Smith and the songs of Aventura, I ended up writing a story of romance with fame.

"[13][14] She also stated for Zane Lowe on Apple Music 1 that, after expressing her aim to write a bachata track, Romeo Santos reached out to the singer and sent her an extense playlist.