La Fin du monde est à 7 heures ("The end of the world is at 7 o'clock") was a Quebec television comedy series, which aired on TQS from 1997 to 2000.
Similar in style to the English Canadian series This Hour Has 22 Minutes,[2] the show mixed a mock newscast with satirical sketch comedy segments.
In addition to Labrèche, other personalities associated with the show include Jean-René Dufort, Manuel Foglia, Patrick Masbourian, Isabelle Maréchal, Paul Houde and Bruno Blanchet.
In the show's first episode, pollster Jean-Marc Léger of Léger Marketing polled 300 residents of Montreal to test the popularity of mayor Pierre Bourque, finding that Bourque would lose an election against media mogul Pierre Karl Péladeau or hockey player Jacques Lemaire, but would win against psychic JoJo Savard.
[3] In a 1998 episode, Dufort successfully convinced former Montreal mayor Jean Doré to shave off his trademark moustache in exchange for a $1,000 donation to the Diabetic Children's Foundation.