Gazette du Bon Ton

[1][2] Founded by Lucien Vogel, the short-lived publication reflected the latest developments in fashion, lifestyle and beauty during a period of revolutionary change in art and society.

[6] The magazine, published on fine paper,[2] signed exclusive contracts with seven of Paris' top haute couture houses – Cheruit, Doeuillet, Doucet, Paquin, Poiret, Redfern, and Worth – to reproduce in luscious pochoir the designers' latest creations.

However, the editors' choice of designers was arbitrary, and a number of the era's most prominent couturiers never contributed to the pages of the Gazette du Bon Ton, among them Chanel and Lucile.

"[4] To elevate the Gazette's literary status, the publication featured essays on fashion by established writers from other fields, including novelist Marcel Astruc, playwright Henri de Regnier, decorator Claude Roger-Marx, and art historian Jean-Louis Vaudoyer.

It employed many of the most famous Art Deco artists and illustrators of the day, including Etienne Drian, Georges Barbier, Erté (Romain de Tirtoff), Paul Iribe, Pierre Brissaud, André Edouard Marty, Thayaht (Ernesto Michahelles), Georges Lepape, Edouard Garcia Benito, Soeurs David (David Sisters), Pierre Mourgue, Robert Bonfils, Bernard Boutet de Monvel, Maurice Leroy, and Zyg Brunner.