[2] The channel is part of La Liga president Javier Tebas' aim to move the league from an organiser of games to a global content provider.
[1] La Liga TV was launched on 13 January 2020[3] through Premier Sports on Sky UK's television platform.
Lasting for three seasons, the deal made Premier Sports the league's exclusive broadcast partner in the UK and Ireland.
[3] Pundits and analysts featured on the channel include Sid Lowe, Graham Hunter, Terry Gibson, Gaizka Mendieta, Albert Ferrer, Nayim, Gus Poyet, Andrea Orlandi, Toni Padilla, Steve Archibald, Lauren, Guillem Balagué, Duncan McMath, Manu Vieyra and Victor Sanchez del Amo.
[1] When La Liga returned in June 2020, after a break enforced by the COVID-19 pandemic, Sky customers were again given free access to the channel.