La Martona was originally the first dairy company of Argentina,[1] established in 1889 by Vicente Lorenzo Casares in Cañuelas Partido.

La Martona was a pioneer in the local industry due to its control of not only products manufacturing but distribution and commercialization.

[2] The company is regarded for its technological advancement in the pasteurization and other milk processing, with the acquisition of modern machinery from Europe and the U.S. and the development of rail lines for goods transport.

Casares (1848–1910)[4] was an agriculture producer, who owned a ranch, San Martín, in Cañuelas, Buenos Aires.

The article was written by journalist and photographer Frank G. Carpenter, who gave his impression about the factory which butter was being exported to the U.S.

In 1942, "Estancias Martona S.A." was established as the animal husbandry division of the company, which only dedicated to industrial activities since then.

[2] On November 27, 1989, the Argentine Chamber of Deputies named Cañuelas "national home to dairy industry",[9] to mark the 100th.

[1] The most renowned image of the company was a cat's head, a symbol used for livestock branding, a typical tradition in the country.