La Morra is a comune (municipality) in the Province of Cuneo in the Italian region Piedmont, located about 50 kilometres (31 mi) southeast of Turin and about 40 kilometres (25 mi) northeast of Cuneo.

[3] The municipality of La Morra contains the frazioni (subdivisions, mainly villages and hamlets) Annunziata, Santa Maria, Rivalta, and Berri.

La Morra borders the following municipalities: Alba, Barolo, Bra, Castiglione Falletto, Cherasco, Narzole, Roddi, and Verduno.

La Morra originated as Murra (Latin: "sheep fencing"), a village built in the Roman era by the nearby town of Alba Pompeia.

Long a major wine growing region, it was illegal in La Morra to cut down a Nebbiolo vine.