At a length of over 22.2 uninterrupted kilometres (13.7 mi), the promenade runs along the Río de la Plata and continues down the entire coast of Montevideo.
Since most of the southern departments of Uruguay face either the Río de la Plata or the Atlantic Ocean, they all have ramblas as well.
The Rambla is an integral part of Montevidean identity and has been proposed as a World Heritage site.
[1] La Rambla, South of the Bay of Montevideo, is an environment for a wide variety of outdoor activities such as jogging, walking, biking, fishing, kite-flying, sunbathing and drinking mate.
The avenue is secured by the Tourism Police Unit during the summer to keep a safe environment for tourists.