[4][5] Gomez stated that the song is "about breaking free from stereotypes", and she hopes that it "serves to empower young women".

It is Gomez and Maluma's second collaboration, following the remix of "Mala Mía" released in 2018.

It was called "retro-inspired" with "cute costumes" and "vibrant set-pieces" by Idolator; its setting is inspired by the 1950s.

The video starts in black-and-white, with Gomez in her room, watching a commercial featuring Maluma promoting a soap powder called "Sun Soap", saying "Si quieres una experiencia con espuma, llama al 1-800-Maluma" ("If you want an experience with foam, call at 1-800-Maluma").

These scenes are spliced with those of Gomez doing choreography with back-up dancers, as well as her and Maluma singing in a blue setting.